In 2015 the ICON project celebrates its 3rd anniversary: after its previous editions with Moschino (2013) and Versace (2014), the project continues introducing a new limited edition bottle, designed in partnership with Roberto Cavalli.
Cavalli proposed his summer collection design. The sleev that resulted is very elegant and shows its derivation from fashion and from a dress. The design looks very fresh, and full of white.
Starting from the file given by Cavalli, I create the artwork with all the optical corrections needed to fit the bottle. Then I declined it into all the different ML formats and 20 Countries languages. Always manteining the design centered and the correct correct proportions.
Starting from the file given by Cavalli, I create the artwork with all the optical corrections needed to fit the bottle. Then I declined it into all the different ML formats and 20 Countries languages. Always manteining the design centered and the correct correct proportions.
One of the formats that I had to create was the small 50ML mini bottle. Its design was all on me, so to create it I decide to cut-out 6 detail of the Cavalli sleeve and use it to wrap the six bottles. The result are six very cute bottles, coherent whit the big one: all different and collectables.
Obtaining a pure white, was the real issue of the creation of this year sleeve. The problem was to measure the amount and type of pigment to ensure that the white could cover the dark liquid color, but not so thick to create wrinkles on the sleev.
In addition to the bottles I had to create all the others packagings and materials supporting the sale of the sleeve, like: VAP, glasses and folders.
See more of my works at my website: pels.it
